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Eggy start-up cracks the code to an unscrambled life

Nick Nichols | July 17, 2019

Gold Coast couple Kirk Reynoldson and Kate Morgan kept looking for reasons it wouldn’t work, but the more they searched the closer they came to cracking the code for their new venture, Eggy.

Like many families, they found ‘life admin’, the process of paying bills, renewing insurance policies and accessing important documents required to run a household, challenging if not stressful.

Reynoldson, a former NRL star who played for Melbourne, Newcastle and St George-Illawarra, looked after most of his young family’s life admin. But like many people, he sometimes lost documents, missed payments and was slugged with late fees.

“From our own painful experience and feeling like we were drowning in life admin, we thought there’s got to be a better way of doing this, but there was nothing out there,” says Morgan, an assistant professor in nutrition and dietetics at Bond University.

That’s when they started working on Eggy, an app that collates all your life admin onto one central platform.

It’s been six months since development began and, in collaboration with a highly skilled tech team, they have produced a prototype of Eggy which will be ready for market testing by the end of 2019.

Eggy is based on the motto of a ‘life unscrambled’ and the technology has been developed to automate the management of life admin documents as much as possible.

“Eggy centralises and functionalises your life administration in the one app essentially,” says Morgan.

“With Eggy, you can take a photo or upload a PDF of your car rego papers or a phone bill and the app saves it in a digital form.

“The document syncs to your calendar so you know when your phone bill is due or when your car rego is due to expire.”

Both Reynoldson and Morgan are Bond University alumni. Reynoldson has a Bachelor of Commerce and Economics while Morgan has completed a PhD.

Even though they saw potential in the app, they spent some time playing devil’s advocate, looking for reasons why it wouldn’t succeed. Through Reynoldson’s connections in the tech sector, and after extensive research, they couldn’t find anything that came close to the capabilities of Eggy.

“In its current form, life admin is so archaic and fragmented,” says Reynoldson.

“You have a pile on the desk, stuff on a fridge, on the kitchen bench, in emails and up in the cloud, so the whole point is to bring everything together in the one place so you don’t waste precious time and money on trying to manage it.”

Eggy is now on the cusp of commercialisation, boosted by its inclusion in the Suncorp Digital Incubator Program. The 90-day program is aimed at bringing innovative ideas to commercial reality and it’s already paying dividends for the fledgling venture.

Eggy was one of eight start-ups short-listed to make their pitch to Suncorp executives and was one of only two that were invited to join the inaugural program.

“Suncorp has changed the game for us,” says Morgan. “It offers us the opportunity to test and validate our ideas and gain access to mentors, designers, data and experts across technology and business.”

This week, the tech entrepreneurs hope to extend their reach globally by participating in Prince Andrew’s Pitch@Palace being held at Bond University. Eggy is one of 17 applicants on the Gold Coast making their pitch with success exposing the app to a worldwide audience.

“It’s an opportunity to take Eggy to the world,” says Morgan. “Pitch@Palace is about fostering ideas that contribute to social good and we believe there are synergies. Eggy is about creating a better life for millions of busy people and busy families.”

The Eggy app is expected to officially launch in early 2020. Ahead of that, Reynoldson and Morgan are laying plans to move team members into full-time roles with the business and to establish its headquarters on the Gold Coast.

“The lifestyle on the Gold Coast is so good and, with the massive migration of highly skilled people, we don’t think it’s going to be hard to build the company here,” says Reynoldson.

“I’m fielding calls from venture capitalists in New York who are interested in our proposition. We’ve positioned ourselves very well and we have some of the greatest minds helping us with our product, marketing and commercialisation strategies.

“There’s a lot of grunt work to do, but I think we’re ahead of the curve and have a great shot at building a great company on the Gold Coast.”