Business & invest,
Five local designers that showcased at this year's Gold Coast Fashion Week
Natalie O’Driscoll | May 18, 2021
We meet some local designers that showcased at Gold Coast Fashion Week.
Everyone knows Gold Coasters are spoilt for choice when it comes to shopping for fashion, and if you’re wanting to buy local, there is no shortage of world-class brands to choose from. Over the years, Gold Coast labels such as Peony Swimwear, Outland Denim, Rhythm and Grace Loves Lace have entrenched themselves upon the global fashion landscape, boasting hundreds of thousands of fans and a plethora of worldwide stockists.
All these major brands were once the passion project of emerging local designers. And the number one event for style mavens who wish to get the lowdown on the best and most exciting up-and-coming designers our City has to offer is the annual Gold Coast Fashion Week, held on 15 May. We chatted to five of the local labels who paraded their wares at this year’s Fashion Shows, and explored their feelings about Gold Coast’s fashion scene.
Aleigha The Label was born at the beginning of this year, with an end goal to create beautiful clothing while thriving in harmony with the environment and empowering women. The collection is made up of staple and timeless pieces; versatile garments that you can wear from day to night.
Aleigha The Label is owned by 23-year-old Aleigha Noney, who is excited about being a part of her first ever fashion show.
“I thrive in chaotic, fast-paced environments…so a fashion show is right up my alley. I just can’t wait to meet the other amazing designers and to be around like-minded people. I absolutely love the Gold Coast fashion scene. I feel like we are a lot more relaxed with our fashion here being close to the beach. I personally love Gold coast fashion as it is so light, flowy and baggy…definitely my vibe!”
The NP Rocks jewellery range is as diverse as it is eclectic, with many different styles and elements. The beautiful pieces are each individually designed and handmade on the Gold Coast.
Label owner Noeleen Prince loves being creative and designing wearable art that can help people express who they are without saying a word. It is also her first time showing at Fashion Week.
“I love GC style, culture and fashion, it’s an interesting mix of tropical meets sophistication. To see my designs on a runway for the first time will be totally surreal, I’m not sure I will believe my eyes! I’m also looking forward to meeting all the other creative designers that share the same passion as me.”
Aleigha the Label
Kayley Couture Australia offers ethically handmade, quality designer dresses for girls. Their designs range from vintage inspired, high fashion couture and bespoke creations, with everything from casual, boutique style to special occasion dresses.
Kayley Couture is the brainchild of Jennifer Smith, who is inspired by Gold Coast’s continuously growing fashion scene.
“Amidst a subtropical climate, the style is not limited on beach casuals. Having retrofitted mid-century hotels and architectures, cozy hinterland, and increasing modern establishments, fashion is diversified. From boho, classic, contemporary or urban fashion, there is a style for everyone.”
Designed to reflect the vibrancy of youth and their love of all things feminine, the underlying philosophy of Coolibah is to enable girls to embrace the innocence of childhood where colour incites pleasure, twirl factor matters and you are never overdressed.
Says label owner Jacki Prince:
“The Gold Coast fashion scene is full of originality! Small and unique boutiques are alive and well, there are fantastic weekend markets where people have access to the works of amazing designers, and there is colour everywhere. It can be glamorous or simplistically beachy and I love that it all blends together to represent all the Gold Coast is!”
Krystella Australia is an Australian Indigenous luxury swimwear and lifestyle brand with a passion for sustainability and creating positive change. Their collection is designed to enhance and celebrate the lines and curves of the female form.
Owner Krystella von Goethe created the brand from a lifelong desire to blend together her love of fashion and art into a lifestyle brand.
“We’re extremely proud to be a part of the Gold Coast Fashion scene. There is a certain electric vibe that we always feel in abundance on the GC that you just don’t find anywhere else in Australia or in fact even the world. The City and Beach landscape provides the perfect backdrop for such fashion events, and the people provide the soul that brings it to life. We love our fashion on the ‘GC’ and with many talented local designers… Our industry will continue to prosper.”